The foremost eCommerce benefit is that it has a lower startup cost. Physical retail stores have to pay up to thousands of dollars to rent one of their store locations. They also have several upfront costs such as store signs, store design, buying inventory, sales equipment, and much more behind the scene. Physical trade stores also have to pay staff to work and run each site. They may also need to hire security staff depending on the product value in the store.

eCommerce permits you to scope customers all over the country and around the world. Your customers can make a purchase anywhere and anytime, especially since more people are getting used to shopping on their transportable devices.

An additional benefit of eCommerce is that online stores are always open for business. With your social media ads, you can attract someone at 11 p.m. or 4 a.m. in any part of the world. Most physical location stores are open between 9 a.m. to 9 p.m. By being available at all hours, you can attract people who would normally pick up a product in stores if the store were open.

Selling worldwide is a great achievement as it helps you shape your business a lot faster, expands your marketplace exponentially, and lets you see profit long before your local competitors.

The growth of an online business is not restricted by the availability of physical space. Even though logistics can become an issue as one grows, it’s less of a challenge compared to those for running a brick-and-mortar store. eCommerce merchants can scale up or down their operation quickly, and take benefit of the unlimited “shelf space,” as a response to market trend and consumer demands.

The modernized logistics, especially for traders who do “drop ship,” allow businesses to respond to market and eCommerce trends and consumer demands in a quick manner. Merchants can also create promotions and deals on the fly to attract customers and generate more sales.

In retail stores, long queues can discourage people from shopping. With eCommerce, there’s no waiting time. A customer can place orders on his or her own schedule with no delays allowing you to accept a high number of orders.

eCommerce platforms give merchants the opportunity to serve up personalized/tailored content and product references to registered customers. These targeted infrastructures can help increase conversion by showing the most relevant content to each visitor.

With eCommerce stores, you can retarget people who add products to cart but don’t abandon and don’t buy or who visit a specific blog post and never buy. You can collect email addresses and other informative data easily with an effective pop-up or lead magnet and continue marketing to your customers after you’ve made the sale.